Step 2 of The Pronto Path: Activation

Mar 26, 2018

The second step on The Pronto Path is Activation. In this episode, we walk you through building, testing, and validating your Unique Selling Proposition (USP). This is a critical step many skip past but it is foundational to your success.

In this series, we are walking through the 9 steps of The Pronto Path. The Pronto Path is a career roadmap or framework to remove fear and doubt from the tax profession. If you're wondering how to get from where you are right now to where you want to be as an independent tax professional, this show is for you!

To learn more, and for the complete show notes, visit: http://taxpronation.com/2

 

Quotables:

• [23:07] "The less unique you are, the more you have to market." —Jeff Dolan
• [27:22] "If you do everybody's taxes, you do nobody's taxes." —Jeff Dolan

 

Resources mentioned:

• [42:29] An example of successful tax pros who understand USP and branding (Rod and Ryan with Gotta Do My Taxes in LA)
• [47:13] Why referrals and the Net Promoter Score (NPS) are still the gold standard and how it is much easier today

 

Tax Pro Nation is sponsored by Pronto Tax School, Inc. Sponsored links include:

• The Pronto Path infographic (free)
• Basic Income Tax (Federal) course link
• Business Tax Verified online course link

To sponsor an episode, please email [e-mail]

 

Tax Pro Nation is produced by Podcast Masters